Need of Personalization and thus Blooming of Startups

From the very birth of mankind, humans have worked towards making their life better and simpler. We have been developing things for  various purposes, which we can specifically call as "personalized things". The first personalized thing we can think of is the circular stone wheel. It reduced the overall cost of transportation and made human life simple. It was a kind of an innovation cum startup of the person who created it. Similarly, with every new thing coming in the market, it has some innovative idea behind it, a creative entity behind it. This is where entrepreneurship comes into the picture. It is nothing but learning the need of particular thing in a particular area - for a particular community - for a particular person, and creatively deriving one solution over it which leads to simplifying that problem and solving it in stipulated time. 

We thereby understand that, "need" is the root cause for every creation by mankind. Where there is a need there comes the solution. The need comes from a group or an individual's own perspective about a situation. Personalization is simply what an individual or group wants, needs, likes or loves. If someone observes the need and gives best solution to suffice it, then that solution may be called as the creation by humankind. The creative person who derived that solution can be called as an "Entrepreneur". For example, when we roam around in a supermarket, we come across various products which have bloomed as a consequence of the need of mankind until now. The only difference is, the person who took the initiative to think differently and come up with a solution.

In order to provide personalization to each entity-user, the entrepreneur has to understand the need, analyse it and then derive an apt  solution to suffice it. Understanding the need involves learning from the past experiences associated with individuals likings. Once the need is understood, an entrepreneur needs to figure out a solution over it. This process is sophisticatedly named as ‘data mining’  by the computer community. Amazon is a great example, which uses the technique when it comes to personalization. It uses purchase history and recommends purchases. It also uses personalization tokens and sends frequent emails to potential buyers. So does Facebook, it analyses the person’s interest according to the posts he likes and shares. In accordance with that, it decides the further solution to engage that person according to his need. This similarly applies to all social media and e-commerce sites like Twitter, Instagram, Flipkart, Myntra, and Snapdeal, etc. When it comes to what and when a person likes to eat, we can think of apps such as Zomato, Swiggy. This businesses are working towards personalizing the human food needs by providing a plethora of choices to a person with respect to food needs. It also provides a facility of ‘whenever’ and ‘wherever’, which seems to be the most important thing when it comes to personalization. 

All these  examples discussed till now aim at providing a creative solution to the problems of community in today’s fast paced era. As the needs of the world are changing every coming day, so do the solutions. It therefore creates a need for more and more creative minds to put in efforts to solve these ever growing needs of the community. These creative minds lead to establishing great startups of mankind. Thinking of the Indian market there are about 1.3 billion perspectives to every need, which eventually demands for numerous solutions thus giving rise to startups. These bloomed startups would not only flourish themselves, but also prosper humanity in every possible way. So, why to wait!! Let’s dive into it, trace the needs around and create ingenious solutions over it.

Best wishes for yours booming startup serving human needs. Kudos to prospering humanity!!!