Re-think and Re-frame

Rethink and Reframe

With the rise of each new dawn, new companies and startups bloom in the market. They thereby become a part of the existing cut-throat competition. Looked upon from a broader view, a company is nothing but a single functional unit that dedicatedly works on a specific task i.e.  either to offer a product or to deliver a service, these products and services aim at better ĺiving of a customer. 

Narrowing our vision down to working of a company, the jobs are divided into various departments namely Marketing and Sales, Development, Logistics, Accounting, Public relation, Human resource.etc. In this blog, we will specifically talk about Marketing and Technical development.  

When we peep inside these departments, we notice a slight change in the thought process of developers and marketers. Developers think that no company can exist without technological enhancement in execution of ideas. In contradiction to the same thought marketers think that if no audience is approached or convinced by us then there is no use of technology which is brought up developers.  

Here, we all need to rethink and reframe this ideology. So that the company will grow together in collaboration with both the departments. 

Is chasing market harder than developing new technology stuff or vice-versa?

• Chasing the market refers to entering or exiting an investment with the intention of profiting from an occurring development or trend. When investment comes in role then it basically depends on the investor, your ideation and can this idea evolve the world as Google, Swiggy, Ola etc did. 

• And developing new technology is simply solving a problem statement and depends on the knowledge your team has. As you yourself had chosen your job according to your interest,  no one can judge it as easier or harder. We cannot compare the work of marketer and developer.

Is there more workload on marketing or technical guys?

• If you are an expert or if you really have interest then nothing is difficult, because a job is difficult with respect to a person’s reference of judging it or your own excuses or obligations of mind which don’t let you work.

• You can also decrease the workload by hiring more employees in the appropriate team. The precaution to be taken care of is at the hiring time of the employee.

• On one hand if you hire too early, you will likely bring cash flow problems.

• On the other hand, if you hire too late then you will miss that critical market moment for the release of your project and you can’t accomplish your target. 

How can both marketers and developers work together?

• As marketers researches the market problem. So, developers can solve the problem by using technical solution or by analyzing the whole data to come up with solution. 

• As technical team delivers the results and also provides scope of any solution then marketers must give a deadline to bring clarity. So that they can attack or enter the market in that deadline and there will be no market losses.

                        

What will happen if both teams work together?

• However, managing proper workflow between two teams can deliver real, tangible improvements to company's results. Also, it helps the company know what’s being worked on at any given moment, highlight inefficiencies that needs improvement, and free up time and energy that can be devoted to core business activities and innovations.

At last, we would conclude by saying that if marketers and developers both work in a rhythm then the poem of a company will surely sound melodious. Whatever field you opt for, just do it with whole of your devotion and passion. 

Mr. Kalpesh Wadekar